September 18, 2007 | Filed Under Marketing, Advertising, Presentation, workshop | No Comments
The social media workhop at Wonderful Copenhagen HQ went really well. It was really satisfying to see that all the workhop contenders was so enthusiastic! Thank you very much for that!
Especially the GoogleMaps session gave us some really valuable feedback. The next couple of months we will be busy making the report on how WoCo can use social media strategies in their daily work. See you at the next workhop guys, we’re looking forward to it.
March 19, 2007 | Filed Under Marketing, Advertising, Rants | No Comments
Christian’s 10 commandments on media planning, production and implementation.
1. NEVER ever spend a million kroner on print adverts. Use it on charity instead, it’s way better publicity.
2. ALWAYS question the choices of media channels no matter who’s in charge, they will thank you later.
3. NEVER ask the big media planning bureau’s for help regarding you media mix. They don’t get it anyway. Instead, use your common sense and talk to your colegues, friends and family instead.
4. ALWAYS prefer a spectacular failure than a mediocre success.
5. ALWAYS meet your deadlines. Nobody else does, it’s an easy way to stand out from the rest of the crowd.
6. NEVER try to sell a product if the demand isn’t there. Don’t waste precious time trying to convert people who don’t get it anyway.
7. NEVER use the clients money on expensive online software solutions. The open source society have always made a free or inexpensive solution just as good or even better.
8. ALWAYS trust people who gets things done, in advantage of people talking about getting things done.
9. ALWAYS be 100% sure that you and your client have the same expectations to the final product before you start to produce it.
10. NEVER think you can change anything with a campaign, if you don’t have a kick ass story or product to sell.
March 13, 2007 | Filed Under Marketing | No Comments
This is a repost from my old blog. I think it would be appropriate to post it again since it is one of the only marketing stunts that actually generated a little buzz here in Copenhagen.
Adidas decided to take advantage of the Copenhagen Fashion Week and launch a new store in Pilestraede, Copenhagen. They filled the fountain pool at Enhave Plads with small blue rubber ducks.
On the side of the ducks it says: “I’ve swum too far - help me get back home!” And on the bottom it says “Reward for my return at adidas Original store”.
4 hours later i decided to go and trade one of my ducks into a t-shirt.
