March 19, 2007 | Filed Under Marketing, Advertising, Rants | No Comments
Christian’s 10 commandments on media planning, production and implementation.
1. NEVER ever spend a million kroner on print adverts. Use it on charity instead, it’s way better publicity.
2. ALWAYS question the choices of media channels no matter who’s in charge, they will thank you later.
3. NEVER ask the big media planning bureau’s for help regarding you media mix. They don’t get it anyway. Instead, use your common sense and talk to your colegues, friends and family instead.
4. ALWAYS prefer a spectacular failure than a mediocre success.
5. ALWAYS meet your deadlines. Nobody else does, it’s an easy way to stand out from the rest of the crowd.
6. NEVER try to sell a product if the demand isn’t there. Don’t waste precious time trying to convert people who don’t get it anyway.
7. NEVER use the clients money on expensive online software solutions. The open source society have always made a free or inexpensive solution just as good or even better.
8. ALWAYS trust people who gets things done, in advantage of people talking about getting things done.
9. ALWAYS be 100% sure that you and your client have the same expectations to the final product before you start to produce it.
10. NEVER think you can change anything with a campaign, if you don’t have a kick ass story or product to sell.
March 14, 2007 | Filed Under Video, Rants | 1 Comment
In the last month I have read at least ten stories about Wonderful Copenhagen winning The New York Festivals‘ gold award for best tourist film. This is quite an achievement and of course Sales and marketing director Ole Andersen is very proud “The prize is a major recognition of our international marketing of Copenhagen”.
Today I spend over 30 minutes trying to find this film on-line but apparently it hasn’t been uploaded by anyone. Can somebody please explain to why an award winning video that only has one purpose “To promote Copenhagen” is not on You Tube, Google Video, Metacafe or any of the many other video sites that are out there ?
BTW - I did a little search for “Wonderful Copenhagen” You Tube and found 15 videos. Three of them are from the riots at Undomshuset.
March 14, 2007 | Filed Under Advertising, Rants | No Comments
Watch the movie (.mov)
If this video doesn’t prove the point that regular advertising is having a very hard time reaching consumers I don’t know what does.
“Clutter is a term used to describe the phenomenon of a marketplace being full or even overcrowded with products. It also refers to the extreme amount of advertising the average American sees in their daily lives. Clutter is a major problem for marketers and advertisers.” Wikipedia
According to The New York Times an average person living in the city is exposed to about 5,000 ads a day. Try to think about how many ads you can remember from the last 24 hours.
I said it before and I’ll say it again “You can’t buy attention”
