Resources

Since we get a lot of requests from clients, friends and students on what we read and listen to and watch to keep up to date with what is happening in the social and newmarketing-space we have decided to put together a list of our sources of inspiration. Links to other blogs can be found in the sidebar of this blog.

Podcasts we listen to
Across The Sound
Ad Age Audio Reports
American Copywriter
Crayon cast
HBR IdeaCast
Managing The Gray
Marketing Voices
Six Pixels of Separation
The M Show

Marketing books to read
Blue Ocean Strategy - W. Chan Kim and Renée Mauborgne - Buy at Amazon
All Marketers Are Liars - Seth Godin - Buy at Amazon
Life After the 30-Second Spot - Joseph Jaffe - Buy at Amazon
Positioning (The Battle for Your Mind) - Al Ries - Buy at Amazon
Selling the Dream - Guy Kawasaki - Buy at Amazon
Why We Buy - Paco Underhill - Buy at Amazon
Creating Customer Evangelists - Ben McConnel - Buy at Amazon
Word of Mouth Marketing - Andy Sernovitz - Buy at Amazon
Naked Conversations - Robert Scoble - Buy at Amazon
Small Is The New Big - Seth Godin - Buy at Amazon
Made To Stick - Chip Heath and Dan HeathBuy at Amazon

Design (ish) books to read
Emotional Design - Donald Norman - Buy at Amazon
MTIV - Hillman Curtis - Buy at Amazon

Other books to read
The Pursuit of Wow! - Tom Peters - Buy at Amazon
Caffeine for the Creative Mind - Stefan Mumaw - Buy at Amazon
Mastering the Dynamics of Innovation - James M. Utterback - Buy at Amazon
Blink: The Power of Thinking Without Thinking - Malcolm Gladwell - Buy at Amazon
The Tipping Point - Malcolm Gladwell - Buy at Amazon